A Beginners Guide to Sustainable Fashion.

A stunning closet with a reduced environmental footprint.

 Kelly De Foreest – September 5, 2018recycle cloth picture


What is sustainable fashion?

In a world where over consumption has become the normal, it is crucial for you and I to become more aware of what we are doing to the planet when we buy our products. Sustainable fashion has hit countless headlines and it may have left you with one question…

“What is it?”

To simplify what sustainable fashion is I want to include a quote from Green Strategy and what this article says is, “From an environmental perspective, the aim should be to minimize any undesirable environmental effect of the product’s life cycle by: (a) ensuring efficient and careful use of natural resources (water, energy, land, soil, animals, plants, biodiversity, ecosystems, etc); (b) selecting renewable energy sources (wind, solar, etc) at every stage, and (c) maximizing repair, remake, reuse, and recycling of the product and its components. (Green Strategy, June 2014)”

To make things clear, no piece of clothing in existence has 100% sustainability, but it is important to make an effort of reducing your personal carbon footprint as much as you can. 

The best clothing you can get is a piece that is 100% the same material, only because there is no way to recycle a piece of clothing with mixed materials. This is because there is no technology CURRENTLY available to separate blended fibers.

Why should I shop for eco-friendly fashion?

Fair Fashion –

When a company is able to give fair wages, it directly supports education and a worker’s quality of life. This gives families a bigger chance of being able to support themselves and live comfortably with less stress and also more happiness. 

Vegan Materials  –

By supporting brands that use vegan materials you avoid animals suffering and being killed for the production of your clothing. 

Non-plastic & Biodegradable Materials –

A lot of brands that use vegan materials will opt for plastics and non-biodegradable materials that unfortunately end up in our landfills. By supporting companies using these materials, you are directly contributing to eco-pollution. Some eco-friendly materials include: hemp, bamboo, & linen. Another material I will mention is organic cotton, although it takes heaps of water to make it into clothing. So be mindful when purchasing the organic cotton! 

What about thrift shopping!?

Thrift shopping is TRENDING!

 I see YouTube videos on people thrifting all the time and I am SO here for this trend. By second-hand shopping, you reuse a product that has already been made, and you extend it’s lifetime by purchasing it a second time. This avoids a product from entering our landfills only after a short period of usage. 

When new products are made and they are transported, a lot of CO2 is released into our air. By second-hand shopping, and also shopping locally, you can reduce the CO2 you allow a company to put into our environment. 

If you have questions about a product, how it was made, or where the materials came from, you should just ask the company! A lot of brands who are “sustainable” will most likely be happy to answer your questions. A company who claims to be eco-friendly that doesn’t answer your questions, probably isn’t worth your hard earned money anyways!

Sustainable brands I LOVE:

1. Groceries Apparel –

groceries apparel

Based In:  Los Angeles, CA

Ethics:  Made in USA, use organic, natural and recycled materials, fair wage production

Best For:  Affordable clothing made in the USA

Product Range:  Women’s and men’s apparel, activewear

Price Range:  $–$$

“We manufacture in our own Los Angeles, CA factory to ensure our standards are fully executed. Vertically-integrated, local, and traceable production maximizes quality, efficiency, and employee pay, and minimizes redundancy, waste and our carbon footprint.”

2. Indigenous –

indigenous clothing menswear

Based In:  USA

Ethics:  Artisan-made clothing, organic & natural materials, B Corp

Best For:  Organic capsule wardrobe pieces

Product Range:  Apparel, outerwear, accessories

Price Range:  $$

“Today our purpose is simple: to be the most ethical, transparent, and sustainable fashion company in the world. By choosing natural, organic, fair trade clothing, all who wear our brand make a positive impact on the world.” 


3. Thought Clothing –

vegan thought clothing

Based In:  UK

Ethics:  Organic cotton & sustainable fabrics

Best For:  Affordable organic clothing

Product Range:  Women’s & men’s apparel, accessories

Price Range:  $–$$

Although this company doesn’t really have a conclusion about themselves, they really have a lot of information on their website about their brand and what they stand for. This company ranges from organic cotton, to ethically and humanely sourced wool. The tinsel they use to make fabric for their clothing was once wood and is also recycled material. On their website, you can even find their animal welfare policy where they explain the care that they strive to keep for any animals involved with their company. 

Also included on their website, is an entire section of their vegan-friendly clothing, which is my personal favorite! 😉

This company goes over and beyond when it comes to explaining their beliefs and also where they source their materials. I really recommend checking out their website and reading more into the company on your own.

You will not be disappointed!



To conclude this article, I once again want to say to you that not one single piece of clothing is 100% sustainable, but if we all pitch in and do our part to support good companies that do positive things for the environment, for its workers, and for their products, we can make the word a better and more peaceful place.

Also,  thrifting is a great option for new clothing, but you still do not want to over-consume and own more than you actually need. So, looking into a minimalistic closet is probably a positive thing for you to read about (I will write about this topic very soon). This method not only has positive effects on the planet’s health, but your personal wellbeing as well.

I hope you found this article helpful, and I also hope you take a step toward to becoming a more conscious being when it comes to the clothing you purchase.

With love, Kelly.


Author: freeheartedliving

I'm Kelly. I am a very optimistic individual living my life with an open heart and an open mind who wants to spread love through this blog. I am here to share tips and make articles on how not only to show love to yourself and others, but to the planet and Earth's other inhabitants as well. If you are interested in seeing articles on traveling, diet tips, eco-friendly beauty & fashion, go ahead and hit that follow button or submit your email to stay updated!

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